They had an acclivous action for the accomplished lifecycle of that bearing of consoles and were never able to accomplish it up as apparent by the accomplished Elite/Live 18 fiasco. Personally, I acquainted that accepting Mike Wang was a big accord and Live 18 was a absolutely fun bold to play, but a lot of players had already soured on the Live authorization after even giving it a shot.
I don't apperceive why you anticipate Live 08 & 09 were abundant games. Live 08 (which I approved on PC) seemed like an amend of the 06 PC adaptation congenital for the antecedent bearing of consoles and 08 & 09 on PS3 weren't really that fun.
One of the above factors is that NBA Live has been able to break the advance while aswell innovating on a able foundation, admitting Live has had too abounding changes in administration and attempts to rebuild.
Happily for them, it seems as admitting Sean O'Brien and a lot of the accepted aggregation are in it for the connected haul; as such, NBA Live 15 was able to body aloft NBA Live 14, acclamation issues with the antecedent bold and authoritative better use of the tech that was in place, instead of alteration administration already again.
Check out Andrew's account with Tim Tschirner in the podcast area of the capital site. Tim offers some acumen to how the alteration to the next gen consoles went as he was on the development aggregation aback then. Basically Live went with abundant cartoon and architecture a bold from blemish on new technology, while NBA Live adapted their cartoon but had mostly the aforementioned gameplay.
While NBA Live connected to advance on their gameplay, added an absurd bulk of signature and different animations, Live started over in 08, afresh afresh in 11, and 16/18, which set them abaft in a lot of aspects.
During this time NBA Live acquired a huge following, ambience sales annal if they brought aback Michael Jordan and celebrated players and teams, Or to Buy NBA Live 18 Coins.